Crunching numbers for hours on end probably wasn't the future you dreamt for yourself the day you decided to open your Etsy shop.
Bookkeeping is the process of tracking all financial transactions involving your business, either using accounting software or a collection of physical "books." Using these records, you can create reliable financial reports, such as income and expenditure statements, which tell you whether your business is making a profit during a given time frame.
By evaluating your income statement in conjunction with other financial reports, such as cash flow statements and balance sheets, you'll gain a detailed picture of your company's current financial health and the facts you need to make better, more informed business decisions.
Since Etsy is an ecommerce platform, your bookkeeping will vary slightly from that of general business bookkeeping.
The fundamentals of bookkeeping remain the same, but there are several considerations specific to ecommerce that you'll need to account for, including:
Since managing all your transactions manually is tedious and time-consuming, there are DIY accounting software applications that can automate many of these processes— including a few equipped with Etsy integrations.
Some of the most commonly used include QuickBooks Online, QuickBooks Self-Employed, Xero, and Wave. QuickBooks for Etsy also exists, but many sellers who use it have complained about its limitations. (If DIY isn't what you're looking for, Accracy can manage your Etsy bookkeeping for you and even file your taxes.)
Your business's health is directly related to how accurate and up-to-date your books are.
For example, keeping up with your books gives you a better handle on your cash flow, which is a major factor for 82% of small businesses that end up failing. Staying on top of your books also enables you to:
And that's not all. By using financial data, Etsy entrepreneurs like you can determine other important information, such as:
Although "bookkeeping" and "accounting" are frequently used interchangeably, they actually refer to two different functions. Bookkeeping is the recording of a company's financial transactions, while accounting analyzes and interprets those transactions.
A few examples of common bookkeeping tasks include:
Accounting, on the other hand, looks at the bigger picture. For Etsy business owners who want the extra analysis to help inform business growth, it's crucial to understand that the accuracy of your accounting analysis relies directly on how accurate your bookkeeping records are. If your bookkeeping is out of date, any accounting findings will be unreliable.
Some tasks that accountants typically perform include:
As an Etsy seller, you face a unique set of challenges when it comes to managing your finances. Here's how to ensure your business thrives.
There are two primary types of ecommerce accounting: cash and accrual. Your first job as a new business owner, at least one new to the world of accounting, is to decide which method you will use. Here's a bit more about each.
Cash accounting records transactions once money has exchanged hands. Essentially, it's the same way we handle our personal finances.
For example, when a customer's payment for the wedding decorations they ordered clears, you add it to your ledger. Say, however, that you waited until today to send out the wedding decorations invoice, and your customer has not yet paid. This income would remain off your records until the customer pays and the transaction clears.
Ultimately, most small businesses opt for the cash basis method because it's easier to learn and manage. You always know exactly how much cash you have at a given point in time.
Accrual accounting on the other hand, is a method of accounting that documents transactions when they occur, even though the business owner hasn't yet received the funds.
Most frequently, you'll see accrual accounting with larger, more established businesses.
Depending on your income, product, and sales platform, you may be expected to pay sales tax quarterly or even monthly.
One particularly tricky topic in the sales tax realm is sales tax nexus. In short, sales tax nexus refers to the situations where you reside in one state, but meet a certain revenue threshold in another. That means you're legally obligated to register for a sales tax permit in that state and collect sales tax from buyers who live there.
If you only sell through Etsy, consider the following information a win: For most states, Etsy now collects sales tax based on where buyers are located without you needing to do anything.
If, however, you are one of the 61% of Etsy sellers using additional sales channels such as Amazon, eBay, or Shopify, it's important you research how each platform manages sales tax, as you'll be subject to late fees and possibly interest and back-charges if you don't comply with sales tax regulations or you file a late or erroneous return.
Since most Etsy businesses gross less than $10,000 annually, the majority of sellers only need to pay sales tax for their state of residence. State thresholds for nexus are typically at least $100,000 in gross revenue. Be sure to check the laws in your state to determine whether or not you're required to collect sales tax. For example, in some places, sales tax is required for goods, but not services.
To determine whether you're required to collect and pay sales tax in a given state, review a current Remote Seller Nexus Chart.
You may not have to pay rent for a brick-and-mortar storefront each month, but Etsy fees can make a big dent in your earnings. Remember to account for Etsy costs and other expenses related to your online business when you price merchandise, prepare your taxes,and calculate your return on investment. Otherwise, you could end up underpricing your products, overvaluing your success, or missing tax deductions and overpaying on your taxes.
As an online seller, effectively managing your inventory is central to a successful business. You may be able to get away with no inventory management system for a short time, but as you begin to expand your product choices and receive referrals or repeat buyers, the need for a capable inventory system that can provide you with data and account for a range of products and variations becomes even more evident. Here are a few options for your Etsy store's inventory management:
How Accracy can help
Etsy DIY bookkeeping demands a lot of time and energy, resources often in low supply for new business owners. There's always the option of doing it completely on your own, but if you've never excelled at Excel spreadsheets (pun intended!), that can feel like even more of a risk.
At Accracy, we're America's largest professional bookkeeping service for small businesses! We can handle all your bookkeeping needs and tax filing for you while you focus on running your business.
Accracy works with hundreds of ecommerce sellers, and we know ecommerce bookkeeping and accounting inside and out. Thanks to our visual reports, tax-ready Year-End Financial Package, and the support of our expert team, Accracy clients can maximize their tax deductions and minimize the stress of keeping up with their financials.
Bookkeeping plays a key role in the success of your Etsy business. While your passion may lie with your best-selling crocheted blankets or macrame wall hangings, delaying proper attention to your finances leads to uninformed decision-making and increased risk to your business.
We are offering free 1 Month Basic Bookkeeping to all new customers so you can experience Accracy's seemless and professional services.
Grab potential investors' attention right from the start. Create a compelling first impression with an eye-catching cover page for your business plan.
Passive income is the income you can earn without extra work. The catch? There's some upfront work to get it set up. Here are 12 ways you can earn income with a small upfront time or money investment.
If you're suffering from any of these symptoms, it's probably time to hire a bookkeeper.
